The Philadelphia region is home to thousands of thriving businesses. If you are located in or around Philly and are trying to stand out with your brand or business, what is your game plan?
You will need a sound marketing strategy anchored by a powerful Philadelphia SEO campaign that takes into account your specific business needs as well as local trends in the market. If you are prepared to give your Philly business a boost in the SERPs, the following tips will be of some interest to you.
The Key Benefits of Local eCommerce SEO Services
While bringing in traffic from a national standpoint is always welcome, formulating a local Philadelphia SEO strategy has its benefits too. In fact, by carefully constructing a marketing campaign for your region specifically, you may be able to gain better traction when it comes time to start targeting national keywords.
At the very least, you want to get a foothold in your area and start outranking your local competitors, right? If that is the case, the right SEO approach is a must.
1. Better Chance at Local Map Listings
If you are an eCommerce store owner, there’s a high likelihood that you are aware of how important local map listings are. When users search for stores in your area, only a handful of the top businesses will appear on Google maps or other location-based areas of the Google search results, such as in the sidebar. As a business, getting seen here is tantamount to local business stardom. Getting there is another story, however.
If you want to start ranking higher in local listings on Google, a smart approach to SEO is necessary. You may need the help of a veteran eCommerce SEO agency that has experience ranking businesses in Philadelphia in order to see any traction, as these spaces can be highly competitive.
2. Better Brand Authority
As a business, you’re trying to stand out from the crowd. The higher you appear in Google search results and the more people that see your products available on Google, the more brand authority you will convey. This is crucial in a market as crowded and competitive as Philly.
Certainly, from a marketing perspective, you don’t want to sit on your hands here and hope you generate loyal customers based on your products alone and some beneficial word of mouth.
3. More Sales
When it all comes down to it, sales is the ultimate marketing goal, even for local SEO campaigns. A skilled Philadelphia SEO agency will be able to help you generate more sales over time because a successful search engine optimization strategy will increase your organic traffic and help shoppers find your products.
These 3 reasons alone make it clear why you should invest in your eCommerce SEO, especially if you are in a tough market like Philly. If you are looking for SEO services for Philadelphia eCommerce businesses, 1Digital® is the agency you need to contact. This is one of the markets they specialize in and have a long history of working with businesses in the Philadelphia region in order to get them the results they need to beat out the competition.