The time individuals spend on their mobile devices is continuing to expand every year. As our devices get more smart, the amount of things we can accomplish on mobile is continually rising, meaning we’re more inclined to utilize them with more regularity. Time spent with mobile applications is expanding too. Adults in the US spend 2 hours, 41 minutes a day using mobile apps according to an eMarketer report. As of 2017, we spend more time with mobile applications than ever before. And while much of this time is spent in applications that perform fundamental services (think: navigation, social networking, streaming music) this data does demonstrate that mobile apps are far from outdated. The key is designing an app that gives actual and significant value to consumers. Looking for Hire Android Developers for your business needs.
With over two million mobile applications available for download on both the App Store and Google Play, it is undoubtedly a competitive sector. Businesses contemplating establishing their own mobile app face tremendous competition and it takes a lot to stand out. There are numerous aspects that go into deciding how successful your app will be, but an awareness of a few of the fundamental services customers want and expect will help set you off on the right foot. Here I examine five crucial things that need to be included in order to guarantee your mobile app has a chance at success.
-
A Rich Experience
In order to build a mobile app that is going to be downloaded and visited regularly by people, you need to provide an experience that isn’t accessible elsewhere. Often companies get caught up in believing that they need to build a mobile app because it’s simply seems like the thing everyone is doing. But if you aren’t carefully evaluating the reasons your consumers need a mobile app from your business, you’re likely to wind up replicating a mobile browsing experience in a mobile app. Duplicative experiences give little reason for customers to download your app — why take the effort to download an app that will occupy space on their smartphone without giving anything that can’t already be accessed online? In other words, doing this is a rapid way to squander money and resources. Looking for a Remote Android Developer in London for your business needs.
The most crucial role of a mobile app is to give utility or value to consumers. Utility can come in many forms — entertainment value, a solution to a problem that does not or cannot exist on other web properties, or enhanced efficiency for tasks that are performed often — but it has to be there if your mobile app is going to be successful enough to justify the expense of creating and maintaining it.
Mindclash, a new trivia app, delivers an extraordinarily deep experience for users. Those interested in trivia are afforded a meaningful experience when they use the app—there is a clear takeaway from using the software, whether it is for the delight of answering trivia questions, earning rewards, or participating in some friendly rivalry.
Remember to constantly keep the requirements of your users in mind. Don’t construct a mobile app solely as a vanity project for your business. Ask yourself if there is true value you can deliver to consumers via the creation of a mobile app.
To the preceding point, the number one reason customers offer for removing a mobile app is because they don’t utilize it (eMarketer). But if consumers do find themselves using your app frequently, it doesn’t mean that you’re secure from being uninstalled. 14 percent of smartphone users reported removing an app that was difficult to use (eMarketer). Intuitive navigation and general usability are crucial aspects that consumers are searching for in mobile app experiences.
So what does usability look like on a mobile app? Minimizing clicks and activities is a significant victory for usability on mobile. On mobile, without the advantage of a mouse and a keyboard, it’s significantly more onerous to select things and submit information than it is on desktop. On mobile phones, scrolling is preferred over clicking, so keep that in mind while building the architecture and content of your app. Your mobile app should be designed to minimize clicks and field inputs to an absolute minimum, all without reducing functionality.
When it comes to a simple navigation, Netflix gets it. The video-streaming mobile software is totally customized for users on their smartphones or tablets, and is entirely intuitive with where to click and what to click on in order to make a decision.
-
Seamless Checkout
Nothing is more laborious for internet customers than the checkout procedure is. While decreasing fields is vital, it’s hard to remove all fields entirely because the checkout process is when the greatest information input is necessary. The idea is to just ask consumers to supply the information you really need and to keep the number of fields as restricted as feasible. For example, do you really need two fields for the customer’s name? Or can you integrate First Name and Last Name into a single field? Look for possibilities to autofill information, including City and State based on zip code input. These small touches make the process faster and easier for users. As with other areas of your mobile app, make sure fields and buttons are optimized to be easily selected by thumbs and fingers (as opposed to a mouse)
The beauty of a mobile app is how simple it is to store user information to make the checkout experience as frictionless as possible. Allow consumers to store payment methods and delivery addresses so that checking out becomes a matter of selecting a few options from a pre-populated list.
The online meal delivery service, Flawless, is a perfect example of a seamless checkout process—no pun intended. For established clients, all the relevant information is immediately recorded, and consumers may make a purchase with only a few clicks.
-
Personalized Experiences
Everywhere you go, marketers are seeking for ways to make user experiences more personal, so it should be no surprise that customization is as crucial on mobile applications. In an eMarketer poll of internet users, better customized experiences on mobile applications and mobile web was the number one consumer expectation for the future of mobile. In order to stand out in the competitive mobile app industry, it’s vital to place personalisation at the core of your strategy wherever feasible.
Spotify personalizes the experience for users by generating bespoke playlists depending on mood and…
Personalization may be performed depending on a range of criteria, including demographics, actions that users take in the app, or the user’s present location. Over time, a retail app might personalize content based on prior browsing and purchase histories. A news app may give geographically-relevant material by default. These are examples of techniques to make the mobile app more personal to the traits and wants of your clients, which in turn makes them more likely to engage favorably with your app and, by extension, your business.
Spotify tailored the listening experience for clients by producing unique playlists based on their preferences, as well as general moods or genres. From a user standpoint, this is a feature that is highly useful, since it makes it seem like the listening experience is totally personalized to the individual.
-
Simplicity
There are a lot of great things you can do in terms of the creation of your mobile app, but unless those amazing things also connect with the requirements and objectives of your consumers, they are definitely harming more than helping. Cramming your mobile app full of features that aren’t truly vital to the tasks customers want to do is going to make the app cumbersome and more difficult to use than it needs to be. We realize that people seek straightforward app navigation and that implies that simplicity is crucial. You should make a basic, usable design a key necessity of your mobile app development.
Simplicity is a critical feature when it comes to designing a successful mobile app. Venmo, depicted
When it comes to simplicity, Venmo is a perfect example. When it’s time for a user to pay a buddy on the app, the choices are easy. The user may either request or pay with a short letter to accompany the monetary amount.
Consider what objectives your users are trying to fulfill every time they open your app. Now spend all your energy on making those duties as simple and fun to accomplish as humanly feasible. Additional cosmetic features will just distract from the job at hand and may actually make customers feel overwhelmed and less happy with your app experience overall.
Driving Mobile Business
Only you can tell absolutely whether a mobile app is suited for your company. Many companies are well-served by an optimized and effective mobile website. But for those firms that can give usefulness or value to customers via a mobile app, the five fundamental traits stated below should be embraced in the creation. A rich experience provides consumers a cause to download the app in the first place and the desire to continue using it on an ongoing basis. Simple design, a smooth payment procedure, and simple navigation will make your software easy and pleasurable to use. Finally, the creation of tailored experiences will help keep the mobile app experience relevant and guarantee consumers continue coming back.
