You might have heard that the first impression is the last impression. Especially, in the retail business where all the emphasis is on the presentation. Therefore, taking packaging of a product casually means deliberately harming your own business.
Manufacturing a product is one part of the business. On the other hand, an equal part is to market that product properly. Appearance of a product comes under the umbrella of marketing. In the wake of tough competition, if a product is visually pleasing, there are more chances of its purchase.
So, the question is, what are the 10 best Product Boxes ideas that will help your business?
They are as follows:
Give Extras
Everybody likes more with less money. That is why, if you will add some extra accessory or some protective gear, that will go a long way. The extra thing has not just been about monetary value. You can add some thoughtful notes or creative design in your product boxes.
Doing that will mean that you value your customers and are thankful towards them for choosing you. In return, they will develop emotional connection with your brand. It means that whenever they decide to buy something, the first brand that comes to their mind will be yours.
Product Boxes Should Be Reusable
Here is where you will need all your creative skills. The more the time a packaging box will stay in a house, it means the brand will integrate more in their lives. The real question here is how to do it?
First thing you can do is print some kind of puzzle or game on your box. In this way, the chances are your customer will solve it with their friends or show them. Hence, it means free marketing. If not, this will always stand your product out in front of your customers and will leave a mark.
Design Oriented Boxes
While making a packaging box, people tend to avoid the designing part. They think that they will think about design once the box is ready. This approach is wrong. Instead, packaging boxes should be made in a way to accommodate all the requirements of design. Since, design is the pivot of any product box. Custom Packaging for Small Business decides whether they will be successful or not.
You can come up with a box that best compliments your design and people do not have to think hard to get it. Similarly, it should be clearly visible and covers all the necessary spots without being stretched.
Premium Packaging for Exclusive Customers
Not all fingers are the same. Just like that, not all customers are the same. That is why it is important to value your premium customers. Who are regular customers and spend tons on your products. In this way, they will feel valued and acknowledged and that would encourage them to do it more often.
One of the ways to do premium packaging would be to use gold foil boxes. They have an extraordinary appearance and give a very royal look. If you want to do something more than gold foil boxes, you can also choose a different design altogether. This design should be at contrast with your regular design so that customers will feel exclusive.
Have Virtual Presence
In this age of technology and the internet, all things are slowly transitioning into the virtual world. To keep up with this trend, you should integrate your packaging design with IT and make it phone friendly.
One way of doing that would be to have a scannable Qr code on the box. Upon scanning, it should take the user to a page that will further add to the design of the packaging. Plus, it can also have more information about the product that will benefit the customer. The information should be in the engine way, not just paragraphs after paragraphs. If it would be in a video format then it would be even better. Lastly, you can register your customer in some kind of giveaway that will encourage them to buy more.
Make It Damage Proof
In all the designing, do not forget that the primary job of packaging is to protect the product inside. To do that, the box should be strong enough to absorb any kind of shock or fall. There is a very striking balance to keep between making a box strong, at the same time does not make it look bulky. The Product boxes should have enough space for the product to be flexible. Yet, it should hold the product in a way that it does not roam around in the box. If that happens, there is more chances of damage. On the other hand, you can also make the theme of your design masculine. Doing this will give you a chance to cover up the bulky design.
Make it Functional
While designing the box, give it an engineering touch. Having engineered your box, there will be more space and it would be more practical. Rather than having a plain box, a functional box will give you an extra edge.
Custom boxes for small businesses that are functional can go a long way. People will be obsessed with your product boxes if they open or close in a different way. In addition, arranging styles or holding spaces that are not mainstream will interest more customers in your product.
Make It Relatable
Keep in mind that your audience is not some artistic people who can find hidden art in design. Therefore, your design should be relatable and easily understood by the customers. Behind the design, there should be a strong storytelling that hooks people. Something that can engage them on an emotional level. Other than that, it can be an anecdote that gives them nostalgia.
If the customers are hooked by your story, they will compromise on the lacking of your product. After that, if your competitor will give them a better deal, even then they will choose your product.
Where to get it?
OBT Packaging should be your choice, if you want authentic and customized packaging solutions. They have a wide range of variety to choose from that also includes product boxes. On top of that, there you will get the most market competitive prices. When there is quality at a low price, it adds up to maximum customer satisfaction.
There you can customize any size or design that you like. They have the state-of-the-art printing facility that gives your boxes a premium look. In addition, there is a very simple procedure of order and payment. All the engagement with them is hassle free. Even after that if you have any complaints then there is a support staff available all the time. Lastly, At OBT Packaging you will have a rapid delivery that will allow you to fulfill your commitments on time. If you order more than 100 boxes, you will have free delivery at your doorstep.