Book Marketing Vs. Authors Promotion: A Guide For Aspiring Authors

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Hiring a book marketing agency to promote a book is very common these days. When a new author publishes their first book, author promotion is often the last thing on their minds. Similarly, advertising a book is not difficult. There are a plethora of book advertising and promotion services available.

When it comes to employing free book marketing ideas and tools, a new author has a lot of options. However, constantly advertising a book might cause your online audience to become ad-blind to your book marketing strategy. This is why author marketing is pretty advantageous.

So, to better grasp the concept, let us look at what author promotion is:

Author Promotion

Book promotion, also called book marketing, is the process of attempting to sell your book, its title, and its cover.

“Hey, this book seems fascinating; I might purchase it,” you want people to think when you are promoting a book.

Promoting oneself as an author, on the other hand, is significantly more diverse.

You want others to think that “Hey, this individual truly understands what He is talking about,”

So, it’s all about catching your readers’ interest in you as an author, as well as your ideas, beliefs, and reason for writing a book or series of books.

When you promote yourself as an author, you have a lot more options for generating and attracting reader attention. Many of them also survive considerably longer than promotional book postings and advertisements. This makes them well worth a small investment of effort to assist you in locating readers and possible book customers.

If you are unsure where to commence, here are a few simple steps to get you started. First, let’s start developing the foundation for your author’s marketing platform.

Consider Using a Blog

Your blog is the best free author promotion tool you have at your disposal. It makes no difference whether the site is self-hosted or hosted on a free blogging platform. All you have to do is produce blog entries tailored to your book’s theme or subject. It’s preferable if you can write a lot.

Consider authoring self-help books for owners of cocker spaniels. For example, you might write on grooming, food, or behavior of cocker spaniels.

However, if you are a fiction writer, perhaps you are working on a series of detective books set in Mexico. For example, you could write a lot more blogs about drug traffickers and mafia lords in Mexico.

In either case, if you can convince Google and Bing to index your postings, you will attract people who are completely captivated by your topic.

When this happens, readers will be drawn to your work and your abilities as an author.

Also, remember to respond to any comments you receive because it’s a terrific way to create relationships. Comments enrich your content, which is beneficial to your SEO.

Create Your Amazon’s Author Page

Setting up your Amazon Author Page takes only a few minutes, yet many new writers overlook this fantastic chance for marketing.

You may utilize Author Central in various ways to enhance your book descriptions, add editorial reviews, and much more.

But, above all, devote time to developing your author profile.

It is recommended to add much material that qualifies you as an expert in your field of writing. Every phrase you include will aid readers in finding you on Amazon. This strategy is also used by a book marketing agency when you hire them to promote your book.

Conduct Interviews

Grab it with both hands if a book blogger approaches you with an interview request. Even though some book bloggers are more popular than others, having an interview published online can only help you promote yourself as an author.

Moreover, you can also contact book bloggers to see if they would be willing to interview you. You might be astonished by how many of them would agree to do so.

Post Your Authors Bio on Forums

You may post your author bio to a variety of websites. However, to get the best impact, make sure you post different versions.

Goodreads, BookBub, Wattpad, and LinkedIn are all good places to include your bio.

There is an overabundance of other options available, including WordPress. If you come across a site that permits you to upload your bio, take advantage of it.

Keep in mind that every little effort helps.

Promote Your Facebook Page

Every author does have a Facebook page. However, most of them have a little following. Buying page likes is an excellent way to obtain more likes and followers. It’s not free, but it’s also not extraordinarily costly.

To get started, you need to utilize Facebook Ads. Then, for a month or two, create a small budget of whatever you could afford each day. Likes on a Facebook page range in price from $0.15 to $0.20 each like, and they generally last. If you keep within your budget, you should be able to get hundreds, if not thousands, of new Facebook followers. However, employing a book marketing agency is also a fantastic alternative in this scenario.

Grow Your Mailing List

Yes, this will take some time. However, it is worthwhile in the long run. Make a subscribe request on your blog. You may develop a list of subscribers using a variety of platforms.

However, it will be profitable to attract thousands of subscribers to whom you can communicate directly via your newsletters.

Share Your Personal Life

It’s a little cheesy, but it works.

Pet photos and videos receive more likes on social media than practically anything else. So, put a little piece of yourself and your pet’s great experiences out there to gain some additional attention.

Final Thoughts

The nicest part of devoting some of your marketing efforts to self-promotion is that it will pay off in the long run. Many of the suggestions in the preceding list are simple to implement and, for the most part, free. They also assist in balancing your marketing because you won’t be perceived as simply another author attempting to sell a book aggressively either by yourself or by hiring a book marketing agency.

It makes no difference what kind of fiction you write or what topics or issues you explore in nonfiction books. You are a writer. You are, nevertheless, a person with information, interests, and experience to contribute to your readers.

So, you need to maintain the momentum between the two marketing strategies. Yes, you must market and publicize your book. But don’t let it become your exclusive marketing strategy.

 

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