Nonprofits are changing the world. They work towards a noble cause and diverse purposes, such as providing education, poverty elimination, health, and environmental conservation.
Factors like these have made them a crucial part of every society. According to the National Center for Charitable Statistics (NCCS), there are over 1.5 million registered nonprofit organizations in the US. It is also predicted that In coming years, there will be over 10 million different nonprofits coming up across the globe.
If you don’t want to ignore the foundation of your non-profit and simultaneously stay ahead of the competition – You must invest in creating a mobile app for your organization.
According to a recent Statista report – the US is the world’s largest smartphone market with over 275 million users. The penetration rate has risen tremendously in the past ten to fifteen years to more than 80 percent. With such an increase in the number of smartphone users, your nonprofit NEEDS a mobile app. By developing a mobile app, you’ll be able to more easily engage donors to source funds, and your organization can dispense its mandates to make the world a better place.
1. Encourage donations and increase earnings
Fundraising and communication are the two major functions of every non-profit organization. Thus, investing in a mobile app will increase the revenue stream for your non-profit.
Most of the non-profit organizations solely depend on donations to further their work. Thus, having a donation app, an online donation page or a portal will facilitate members to easily donate funds without the hassle.
During my career, I have consulted several non-profits. After speaking to them, I’ve realized that they hesitate in getting on an app – solely for the cost associated with it.
The expenditure incurred on creating a mobile app for a nonprofit depends on the features and functionalities you would want to be included in it. You can hire a custom app development company for cost-effective mobile apps.
Initially, you might find that investment to be expensive, but there are ways in which you can even monetize your app. Typically, there are three types of income streams that nonprofits can explore: subscriptions, advertisements, and in-app purchases.
2. Helps promote user acquisition
Nowadays, people constantly keep scrolling through the app store. There is a huge market for non-profit organizations, and ignoring this pool of potential customers can be a blunder.
If you’re reading this article, you must’ve thought of a strategy for customer acquisition. You might be doing great, however, I am certain that there is always room for more customers.
Once you get a mobile app, you can target new customers. An app store functions similar to a Search Engine. People search for their queries, and the app store provides them with the best matches. If they have your app installed, they can get the latest updates through push notifications which is much easier than sending letters or calling for donations.
For instance, if a person wants to donate food and is not sure where the nearby establishments are; He/She can jump on the app store and conveniently search for an app. They would find many apps that guide them to the nearest institution for making a donation. If you are a big donor, I’m sure you would’ve encountered ShareTheMeal App – That’s our creation!
Based on the search algorithms, it may be less expensive for you to focus on app store optimization as compared to search engine optimization for your website.
3. Advance data collection and reporting
Earlier, for collecting information on customers, organizations needed to go the extra mile, like, sending emails, making phone calls, asking for information, etc. However, having a mobile app would facilitate your non-profit to lower down the administrative burden that they face in data collection and reporting.
Once you have a mobile app, you can conveniently set up the user onboarding process to get information. For instance, ask users to enter their details when they create their account on your app.
By integrating analytic tools, one can track the behavior of users on the app. For more specific information about users, you can segment them based on, age, area, gender, and others.
Through a mobile app, it becomes much easier to get additional information because you’ll be in constant communication with your users. You can also send them push notifications asking for additional information.
4. Promote your fundraising activities
Funds are an essential need of nonprofits, not only for regulating operations but also to remain in the competition. For that, mobile apps are a great way to communicate with people about your non-profit organization and its cause.
Unlike other third-party platforms that come with huge limitations, one can use a mobile app to stay ahead of them. Supporters can donate straight through the app using a multitude of payment options, like QR scanner, NFC payment, Wallet etc. With the latest technology and features there is a much higher frequency of donations coming from anywhere across the world.
If you have a fundraising goal for a particular event, then you can also add a progress graph in the application. It encourages donors to donate but also makes them feel a part of something greater.
Another important feature that nonprofits can incorporate is push notifications. When someone is not using the app, you can send push notifications. If they do see push notifications, then they will timely get the reminder for the same. Mobile apps are the best promotional method because all of the communication goes directly to the users’ phone.
5. Increases donors safety
With the rising data breaches, online security, and identity threats – people become wary when someone asks them for their personal information. If you’ve been in this business for some time, you’ll agree with my point that people do not easily trust or donate to every organization.
Also, if you directly email or call them asking for donations, they might hesitate to do so. But once you have a mobile application with lots of downloads, authentic user reviews and ratings – it becomes easier for them to trust your organization.
Any app if it involves monetary transactions, must have an added layer of security to conduct transactions. Since, donors will directly send money through the app using their credit cards or other payment methods – It is imperative to ensure that they feel that their transaction is safely reaching the right place. Thus, installing an additional security layer for the app is always a good idea.
To sum up, every non-profit must have a mobile application to keep up with the changing times. If you don’t have one yet, then it’s not too late to get started. Mobile apps not only help you to attract new donors but also help to retain the existing.
A mobile app will not only facilitate in improving the user experience, but would also bring in much more donations from across the world since you would be visible to everyone around the world. The initial expenditure might appear more, but it’s definitely worth every penny because every nonprofit’s ultimate goal is to raise awareness for a cause that you resonate with.
You can also easily promote fundraising campaigns and collect information from users without meeting them personally. This will save you time as well as effort. With a mobile app, your non-profit would be able to establish a vibrant community for the like minded to gather.