In a world that is constantly bombarded with new information and entertainment, motion graphics are an excellent way to stand out. Motion graphics designers, sometimes just called motion designers, create artwork for the web, television or film. Learn how to use them effectively.
We live in an entertainment-saturated world, which forces brands to compete for the limited attention spans of constantly distracted people in a matter of seconds. To be effective, any marketing effort must capture attention quickly, preferably within the first three seconds.
Humans respond better to visual elements than to text, so motion graphic videos are an excellent way to capture attention and convey a message on a variety of platforms. They use animation, video, sound, infographics, and animated text to visually conceptualize ideas and information, making it easier for potential clients and customers to understand what you do and take action. Best of all, they’re simpler to share on social media and incorporate into website content. All of this personalizes brands and increases engagement.
Including motion graphics in your video content can help boost engagement. Twitter concurs, noting that video views increased by 62% between 2019 and 2020.
When you post long articles, even if they have great photos, many people will simply scan through them instead of reading the entire thing. Motion graphics simply aid in the delivery of messages.
According to one study, by using videos, video marketers can generate a much higher ROI and 66 percent more qualified leads in a year. Staying ahead of the competition requires the use of motion graphic videos on a website. If you don’t incorporate motion design and animation into your website or blog, you’ll miss out on the ideal customer or client.
Go to a specific section…
- What exactly are Motion Graphics?
- Motion Graphics Varieties
- What Is the Purpose of Motion Graphics?
- Animation vs. Motion Graphics
- Motion Graphics in Advertising: How to Use Them
- Examples of the Best Motion Graphics
What exactly are Motion Graphics?
Motion graphics are simply animated designs with text as the main focus. Motion graphic ads, motion graphic commercials, motion graphic animations, and even graphs are all terms for them.
Consider the opening scenes of many movies for great examples of motion graphic animations. One example is the opening sequence of almost any Star Wars film. Long text scrolls down the screen, preparing viewers for the story they’re about to see.
The motion text is matched by a fantastic score by John Williams, which is frequently punctuated with effects such as blaster shots and ominous drums. This aids in the delivery of an important message as well as mentally preparing the viewer for what is to come.
Consider making an advertisement like this! It’s entirely possible.
The following guide explains what motion graphics are best for and how to create great motion graphics ads. Also, take a look at some of the best motion graphics examples available.
Motion Graphics Varieties
Brands use a variety of motion graphics to tell their stories. Motion design and graphics, in general, are intended to make your viewers feel something, learn something, and encourage them to buy, sign up, or take pretty much any desired action. This can be accomplished by employing:
- Videos with instructions
- Videos that explain things
- Videos of user interface animation
- Logos that are animated
- Infographics that are interactive
- Presentations that are animated
- Titles with animation
- GIFs
What Is the Purpose of Motion Graphics?
Motion graphics and designs are used for a variety of purposes. Here are some common reasons why motion graphic animations are used.
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Capture People’s Attention Right Away
When was the last time you read a full-length article? You most likely have no recollection. This is due to the fact that most people do not read lengthy content. According to a Microsoft study, digital content consumption has reduced human attention span to less than that of a goldfish: 8 seconds.
Marketers must captivate viewers and condense the insights from a lengthy article into a concise video that is only 30 seconds to one minute long.
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Higher Conversions and Engagement
Whether your audience is visual or auditory, the best motion graphics will appeal to both through a combination of great visuals, appropriate music or speaker, and engaging text. Having videos on a page may be exactly what brands need to revitalize their content marketing efforts.
Videos result in a 157 percent increase in organic traffic, significantly increasing CTR. More importantly, viewers can remember 95 percent of a message if they watch it in a video rather than reading it in written form. The statistics don’t lie: if you want to see real results, this is the route to take.
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Highlighting a Point
Motion graphics illustrate your message in a way that reinforces the idea you’re attempting to convey in the text. Keep in mind that a picture is worth a thousand words, but a video is worth a million.
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Simplify Complicated Data
Motion graphics advertising can be used by businesses, organizations, or groups that provide complex services to break it down and make it easier to understand. Motion graphic videos are excellent visual aids that facilitate learning.
Animation vs. Motion Graphics
Animation is a broad term that refers to any technique that moves static images or text. It may entail the use of various techniques such as stop-motion animation, 2D and 3D animation, mechanical animation, and many others. Motion design is a subset of animation that focuses on “animating” traditional graphical elements and text on the screen.
Motion design is primarily concerned with bringing abstract elements and text to life through the use of animated techniques. It is less complex than full-scale animation, which includes hand-drawn or computer-generated elements. Animation, on the other hand, focuses on visual storytelling through a specific art style and, as a result, is more expensive.
Motion Graphics in Advertising: How to Use Them
As previously stated, motion advertising is an excellent way to quickly present ideas and capture your audience’s attention. When done correctly, mograph designs can instantly draw a viewer in, which is every marketer’s ultimate goal.
If you want to use motion graphics on your platform and incorporate them into your content marketing strategy, you should first determine what you want to present. You can create transitions by animating 2D graphical elements and then adding music in the background. However, most businesses prefer to work with graphic designers on this one.
- Here are some suggestions for incorporating motion graphics into your advertising strategy:
Complicated Concepts Can Be Explained Using Short Explainer Videos
Explainer videos are short videos that explain complicated processes, services, or concepts. Post the explainer video alongside an in-depth guide to make it easier for viewers to process information.
Social Media Posts That Are Interactive
Why not engage your social media following with an interesting motion graphic video instead of posting a static image with a long caption that most viewers are unlikely to read? Brand awareness will rise if you use consistent design practices in your videos (such as an opening title sequence).
Social Media Ads
Nobody wants to watch two-to-three-minute commercials anymore. You can get a much better response on social media platforms like LinkedIn or Facebook by presenting a message in a 15-30 second video ad. Micro-ads perform far better in a mobile-first marketing environment, particularly on smartphones.
Examples of the Best Motion Graphics
Now that you know how important motion graphics animation is, it’s time to get some ideas. Many brands are already doing their thing and utilizing various types of digital motion graphics. Here are some well-known motion design examples to get your creative juices flowing.
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McDonald’s – Explanatory Video Done Properly
McDonald’s created an explainer video in the style of the 1970s that shows the company’s growth and highlights how they incorporate technology into their daily business practices. The video is constantly presenting flat elements in an animated style, and it is only 1 minute 30 seconds long.
They rely on contrasting colors and blended animations to keep the viewer interested. It’s a good example of an explainer video done correctly. What’s the best part? It’s not at all promotional.
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Placemeter Illustrations – Simple Line/Stroke
Placemeter is an open urban intelligence platform that helps quantify data related to vehicular and pedestrian movements, allowing municipalities and businesses to make more informed decisions about how to spend their money.
Illo.tv created this video for Placemeter, which makes extensive use of geometric shapes. The viewer is relaxed due to the simple illustrations, upbeat music, and simple color palette. Use this as an example if you’re looking for ideas for your next motion graphics video!
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Animated Infographic for Piriton Preroll
This motion graphic ad was created for GSK by Nucco Brain, a visual studio in the United Kingdom. It is a simple infographic that illustrates facts about allergies in the UK by using bright orange colors and presenting statistics in oversized text. The cartoonish animation style adds a whimsical touch to the video and seamlessly transitions into the final frame of Piriton tablets, which is presented as the solution.
The video contains little music, but it makes up for it with sound effects and narration.
