By 2023, social media marketing will continue to change. The platforms we use today will be replaced by new ones, and how businesses interact with customers will also change. For example, Gartner predicts that the metaverse will be a top trend in 2023.
What does this mean for you and the brands you represent? You must start preparing for these changes to stay ahead of the competition. What won’t change is that social media will still be the most powerful platform for connecting with customers and engaging with them personally.
Let’s start with the metaverse. As you know, this is a virtual world that you can use to create rich customer experiences. It could be anything from an immersive story-driven experience to a product showcase. The metaverse is attractive because it gives you a real-time opportunity to engage with customers face-to-face.
You can expect to see more video content in social media marketing in 2023, as we already have seen with the explosion of TikTok, YouTube Shorts, Instagram Stories, and more. Video storytelling allows you to tell your story more vividly than text or images alone, so it’s an effective way to engage with customers and build relationships.
Voice search will also be a major trend in 2023. As voice-activated devices become more popular, you must learn how to optimize your content for voice search to ensure they’re visible when someone is looking for information online. This includes Alexa, Google Home, and Apple’s Siri.
Data-driven marketing will also become more important in 2023. Brands must use analytics to understand customer behavior, conversational trends, and audience insights. This includes analyzing social media trends to develop targeted campaigns that address unmet customer needs and build brand loyalty throughout the B2B sales funnel. It’s important to map your content to the customer journey and create personalized experiences tailored to each step.
Also, automation will continue to be a major factor in 2023. Automation makes it possible to develop campaigns faster and increase your reach with less effort. It also allows you to create personalized content for each customer, which is essential in building relationships with them. Automation uses artificial intelligence (AI) to analyze data and make decisions, so you must understand how AI works to use it effectively across your marketing tech stack.
Finally, social media marketing will be more about creating meaningful experiences for customers in 2023. Instead of creating an editorial calendar with boring content, you must focus on creating content that resonates with customers and makes them feel valued. This can be done by developing interactive campaigns, hosting live streams, or conversing with influencers.
By 2023, social media marketing will have evolved even more than it has in the past few years. Some changes you can expect include an increase in video content, voice search optimization, data-driven marketing, and automation.
Another important trend that will continue into 2023 is creating meaningful customer experiences. This can be done by developing interactive campaigns, hosting live streams, or conversing with influencers. In short, social media marketing will become more about building relationships with customers than pushing out boring content. The complexity is that all of these experiences can and will happen in the metaverse.
To stay ahead, you must first understand how the metaverse will fit into your B2B brand strategy, how you will participate, and what investment you are willing to make because it won’t be cheap. With a clear strategy and understanding of what is involved, you can ensure that your brand’s presence on social media stays visible and relevant in 2023.
