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How to Market Your Products on Social Media

by Amy Sloane
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Social media platforms continue to shift the way businesses operate. From large corporations to small businesses, most entities maintain a social media footprint. This means that the spaces can seem crowded. 

Thankfully, there are ways to stand out, find your target audience, and sell your products. Use social media platforms as strong marketing tools in order to hit your target. 

Begin with the following tips for marketing your products on social media.

1. Establish Profiles on the Right Platforms

Once you’ve determined who your target audience is, know where they hang out. To think that everyone has profiles on every platform is incorrect. In fact, plenty of people consider TikTok their social media haven. As a result, they deleted Facebook and Snapchat. On the other side, there are plenty of people who only post regularly on Facebook.

Don’t spread your efforts thin by attempting to be on all platforms at all times. In order to discover the best platforms to use, conduct some research. Once you know which platforms your target audience frequents, evaluate consumer data so that you know which products to advertise on those platforms.

2. Utilize the Platform’s Best Features

If you’re using a platform like Instagram, use their Instagram Stories and Instagram Live features in order to get more recognition from the algorithm. When you do post content on your feed, make sure you post in the form of Instagram Reels. 

If you’re preparing videos for TikTok, consider the trends that are the most popular. On certain platforms, ASMR-centered videos are beloved by many. 

Once you’ve uncovered the quirks and differences within the platforms, you can apply those advantages to your own business in order to promote more products.

3. Make In-App Purchases Possible

If you’ve registered your business on social media platforms like TikTok and Instagram, set up the eCommerce features that allow your followers to easily purchase items through the app. 

When you’re in competition with Amazon’s one-click purchase feature, you’re looking at convenience and ease as the main features people want to experience. Make it easy by setting up the in-app purchase process.

4. Partner with Influencers

Brand deals, partnerships, and paid advertisements continue to rise in popularity. Influencer culture has its fair share of elements to work on. However, it can be extremely beneficial to brands. 

When you’re looking to promote products on social media, don’t overlook the value of influencers. The key is to find an influencer whose content aligns with your company’s. When the content aligns, it’ll come across as organic and authentic. 

People don’t like feeling as though they’re being sold to. When you get to present your product through the power of a beloved influencer, you can make a lot of traction in marketing your products.

5. Utilize User-Generated Content

User-generated content is on the rise as many companies learn about the power of using regular people to promote their products. 

A regular ad is nice. However, people will see right through the sales pitch or completely skip the ad altogether. When you can pay UGC creators to develop their own ads, you can purchase them at their rate. 

When people see a regular person talking about a product, they’re more likely to listen in. UGC creators are continuing to develop their skills and partner with brands. They’re similar to influencers in that they’ll create the content. They just don’t have or need thousands of followers because they’re directly selling the content to your brand.

6. Consistently Engage with Followers and Comments

There’s something really special about interacting with your brand’s followers. Liking their comments and responding to comments is a simple way of saying “our brand sees you.” 

When you’re paying attention to what your consumers are saying, it’s much easier to engage, promote, and sell products.


Marketing your products on social media is one of the most powerful ways to get sales and traction in your business. Even if it feels awkward at first, develop a plan and commit. 

As you implement these tips, always remember to track your progress. If a certain method works better than the others, find ways to scale that process in order to gain more visibility, promotion, and sales. 

As you pay attention to the data, you’ll gain a better understanding of how to successfully market your products on social media.

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