B2B Research Agency – Bespoke Market Research – FOTP Research

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B2B research agency, FOTP Research is known for Business to Business bespoke market research with expertise in gathering feedback from key stakeholder groups, and in particular Customers, Employees and Suppliers.

Finger on the Pulse Research (FOTP) is a B2B research agency that specialise in gathering feedback from key stakeholder groups, in particular, Customers, Suppliers and Employees,by developing and conducting bespoke market research surveys.

These three stakeholder groups are fundamental to the success of any business, yet how often do companies obtain feedback from them, to understand their perceptions of your business, in particular what you do well and what you could improve.

Whether during “normal” times or times of crisis, timely, objective and actionable insights generated through research projects enable businesses to maintain a competitive edge and keep close to the needs of their key stakeholders.

As a key Stakeholder Group, your Customers generate the revenue that drives your business forward. To do this successfully, it’s vital to understand and take into account the views/feedback of your customers when making commercial decisions and developing future strategy. Conscious of the maxim that ‘you shouldn’t mark your own homework’, engaging FOTP Research, a specialist B2B research company, as an independent third party to work with you, is the best way forward.

We will work with you to:

  • Understand your requirements
  • Develop the survey
  • Conduct the customer satisfaction research
  • Analyse the data and 
  • Present the insights

Step 1: Scoping the target respondents and understanding your business

We hold initial meetings with our clients to achieve the following:

  • Clarify research requirements and potential areas to measure
  • Understand current processes and business characteristics
  • Select appropriate customers to gain feedback from
  • Recommend and agree an appropriate sample size
  • Provide a full project schedule to include timelines and deliverables

Step 2: Qualifying the core components of successful relationships with your customers

  • The key drivers of customer relationship performance are identified by conducting a number of in-depth telephone interviews with a sample of your customers
  • The output of these interviews are clearly defined Performance Areas and the individual Performance Attributes that determine your customer relationships

Step 3: Measuring the Pulse of your customer relationships

  • An online survey with a combination of ratings and “open text” boxes is used to gather customer feedback on how they rate your company on the agreed Performance Areas and Attributes
  • The Performance Areas and Attributes measured are those we defined from the earlier qualifying interviews

Step 4: Reporting via scorecard and identifying customer relationship strengths and areas for improvement

Output of results include:

  • A customer relationship health Scorecard
  • A measure of performance for each Performance Area and Attribute
  • Verbatim comments providing further insight into the ratings provided
  • Identified customer relationship strengths and areas for improvement
  • Data analysis and recommendations to help you drive stronger customer relationships

As a key Stakeholder Group, your Suppliers are crucial in enabling you to develop the products/services to better meet your customers’ requirements.  Suppliers can range anywhere from Transactional to Strategic, from Exclusive to Shared and more and more frequently are being considered pivotal to enable a company to deliver its business plans. Given the growing importance of suppliers, it is becoming increasingly relevant to understand their views and gather their feedback. In an increasingly competitive environment, to have strong, positive, collaborative relationships with your key suppliers is becoming a strategic imperative and key competitive advantage. Suppliers often have choices: who they work with, who they invest with, who they chose to develop strategic relationships with. The most successful companies often have the most successful supplier relationships with strong supplier engagement.  But how do you know how successful your supplier relationships are, without some form of measurement.

Conscious of the maxim that ‘you shouldn’t mark your own homework’, engaging FOTP Research, a specialist B2B research company, as an independent third party to work with you, is the best way forward.

We will work with you to:

  • Understand your requirements
  • Develop the survey
  • Conduct the supplier satisfaction research
  • Analyse the data and
  • Present the insights
  • The insights our B2B research generates, enables our clients to:

      • Understand what is important to stakeholders and include it when developing action plans and strategies
      • Have a clear measure of performance, enabling companies to set appropriate goals and strive to meet them

    Some of the clear benefits that our B2B research delivers are:

      • Increased customer loyalty, greater strategic alignment, competitive advantage and increased focus on Customer Centricity.
      • Improved business relationships with suppliers, greater strategic alignment, competitive advantage and a culture of continuous engagement and improvement
      • Improved employee engagement, increased productivity, competitive advantage and a culture of continuous employee engagement
    • Developing your business is easier when you listen to your key stakeholders and our bespoke market research projects will provide you with a clear measure of Customer Satisfaction, Employee Engagement and Supplier Satisfaction, both overall and for all their component parts.  Whilst businesses usually have a myriad of hard measures in place, it is often the ‘soft’ measures that drive success.

      Soft measures, such as:

      • Level of trust • Quality of communication
      • Quality of relationships • Ways of working
      • Alignment of objectives • Levels of empowerment
      • Speed of response

      Combining both hard and soft measures equips businesses with the perfect tools to identify and solve problems, drive improvement, develop strategies and achieve success.  Bearing in mind that it is “difficult to manage what you don’t measure”, our B2B research projects often turn into annual Performance Measurement Surveys to enable companies to track performance ongoing and course correct, as appropriate.

      Given modern technology, it is possible for companies to conduct their own research ‘in house’ but that could undermine objectivity and prevent stakeholders from openly providing their views.  Finger on the Pulse Research, as an independent and objective B2B research agency are best able to work with you to gather specific feedback from any stakeholder group.  It is also a cost-effective solution to outsource the work rather than allocate internal resources to undertake the work.

      We are very proud to announce that FOTP Research has been recognised with a GroceryAid Bronze Award for the support given to GroceryAid during 2021.

      Grocery colleagues need emotional, financial and practical help now more than ever and GroceryAid continues to provide this support. This year GroceryAid will help over 20,000 and that number continues to grow.

      It is even more critical than ever to support GroceryAid during these current challenging times and we are pleased that our business was able to contribute to such a fantastic cause, and help make a difference in 2021.  We look forward to continuing to work with GroceryAid in 2022, and beyond.  Please visit www.groceryaid.org.uk to see how you can get involved.

Click Here: Bespoke Market Research 

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