Motion graphics vs animation: How are they different?

When looking at Video Production, everyone at some point of time must have pondered what is the difference between animation and motion graphics. A lot of uncertainty continues between video producers, editors, designers, artists and creative directors figuring out which of these two will perform best for their individual requirements. Motion graphics can delight, inspire, and guide your audience to take whatever action your business most requires. Animation delivers stories and communicates emotions and ideas in a unique, easy-to-perceive style that both tiny children and adults can understand.

Motion graphic:

Motion graphics frequently contains shapes, objects or text that are being set in motion. Motion graphics may express difficult topics visually. Some ideas which are extremely vast and abstract ones are hard to communicate with words or still images. The visual style of motion graphics appeals to a wide spectrum of viewers. Motion graphics are often connected with animations that are largely 2D. In certain circumstances, though, 3D animation is applied sporadically to boost visual interest. Looking for Hire VFX Artist for your business growth.

While motion graphics describes moving or animated graphic design, they usually focus on bringing movement to graphic design elements. Motion graphics take a graphic design that would be otherwise static and provides it animation and movement, usually without following a specific story. A few seconds of motion graphics can clear things up flawlessly.

Icon Motion 

Motion Graphics are utilized in a variety of different ways

• Lower-thirds/ Title cards
• Text callouts
• Infographics
• Video transitions
• Moving backgrounds
• Animated icons or Logo animations
• Animated elements such as doodling

Animation:

Animation refers to any technique that makes static objects or pictures move, including hand-drawn cartoons, computer-generated imagery (CGI), anime, claymation, and motion graphics.Most motion graphics are done using CGI, although you could theoretically produce hand-drawn motion graphics as well. Looking for Hire Visual Effects Artists for your business growth.

Animation is the bigger umbrella term that motion graphics falls under, spanning the complete field of moving pictures, including everything from cartoons to claymation.

Credit Card Video Animation 

There are 5 primary styles under the house of animation:

1. Traditional Animation refers to the animation style of the first big motion pictures and was mostly a hand-drawn, frame-by-frame process.
2. 2D Animation is arguably the most prevalent kind of animation and represents graphics that are made in 2-dimensional programs.
3. 3D Animation is graphics that were modelled in a 3-dimensional setting and then animated. You can rotate the components around in a 360-degree space to acquire whichever aspect you desire for the composition.
4. Motion Graphics is a subgenre of animation that is best described as “supplemental animated graphics.”
5. Stop Motion is a frame-by-frame process where photography is translated into 3D animation.

Comparison:

In basic words, motion graphics is a style of animation. Motion graphics is not only a form of animation but an extremely versatile one at that. While animated videos feature moving illustrations, motion graphics are sometimes overlaid on top of real-life footage.

Typography Motion Graphic by Icons Mind

Motion Graphics tend to have less of a concrete storytelling aspect than other styles of animation. Animation as a distinct art form relies more on cinematic effects and storytelling strategies to construct a narrative. Motion graphics are often connected with setting abstract objects, text and other graphic design elements in motion.

Motion graphics can bring statistical data to life, but animation can bring characters to life with emotive tales, inventiveness, and aesthetic expression. Motion graphics are frequently easier to develop. It’s a less sophisticated kind of animation. Both creative forms use the same type of software’s to reach the outcomes they need. Some of the most utilized and popular ones are Maya, Adobe After effects, Blender, Adobe Animate etc.

Autodesk Maya, frequently reduced to just Maya, is a 3D computer graphics application. It is an application used to build 3D objects for usage in film, television, game development and architecture.

Adobe After Effects

Adobe After Effects is a computer visual effect, motion graphics, and compositing application used in the post-production process of film making, video games and television production. After Effects may be used for a variety of tasks such as keying, tracking, compositing, and animation.

Blender is a free and open-source 3D computer graphics software package used for making animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.

Animate is used to produce vector graphics and animation for television, Online animation, websites, online apps, rich web applications, game development, advertising, and other interactive projects.

When to use which:

Graphic designers express a concept through pictures, and motion graphics designers do the same but with movement. Illustrators create a visual tale, while animators bring it to life. Motion graphics corresponds more to the work of graphic designers whereas animation is more related to illustration.

Some of the key considerations to be addressed while deciding:

1. Motion graphics are great for outlining or underlining data and displaying a point you’re attempting to make. Motion graphics are used when there’s no necessity for narrative or storytelling.
2. Motion graphics are at their heart visual aids, thus they excel at teaching hard to understand topics through visuals, may break down your complex services or goods and present them in a memorable way.
3. If you want to highlight the emotional components of a story, create a narrative or if you need to connect with your audience on an emotional level, you want to go with different sorts of animation.

Social Networking App Video Animation 

4. Often, animation also demands being integrated with motion graphics to add a finish to the project.
5. A motion graphics video often features on-screen text coupled with shapes and sometimes images. Whereas, an animated video often features animated characters.

When it comes to a customer selecting if they need an animation or a motion graphics, they need to examine exactly what it is they want to portray with the end product. If what they require is a visually appealing presentation regarding their sales efforts of the past year then a motion graphics design would be a perfect alternative. If they want an emotional animated story of how their products improve peoples’ lives, then an animation will be more suitable.

Conclusion:

Some projects necessitate an intricate animated environment and people, whereas others benefit from the visual simplicity of motion graphics. Although motion graphics are aesthetically easier, they frequently take just as much planning, effort, and care as a fully animated project!

To choose the better alternative among the two, you need to be more attentive to the criteria you have from the end output. There is a lot of overlap between these both and sometimes it can be hard to tell them apart. No matter which types of animated video you use, you’re on your way to more engaging and enjoyable material for your audience.